A great idea is worth nothing if it is not expressed well. It needs to capture the essence of your brand with captivating visuals that leave a lasting impression. Advertisers spend millions on a campaign that fizzles out due to the not-so-hardworking creative. We can ensure that your advertising effort does not meet that end. We follow a proven process that assures success
We begin by talking to your audience and understanding their needs. We pin it all together with your brand purpose and create an advertising message that resonates well. We do A/B testing to assure your marketing buck is spent behind the right creative. Most marketers ignore pre-testing and go by their gut feeling, which turns out to be detrimental in the end. We encourage our clients to test various creatives before plunging into one of them.
The clutter in the online media is too much to overcome with a weak creative. We use the right visuals to connect with the readers instantly. The copy and the graphics are kept simple to cut through the noise and strike a chord with target audience. Every element of the creative comes from the key visuals of the brand and is well-aligned to its purpose. The brand logo, typography, visual aids are not tampered with. We only add a unique dimension to the campaign with a new communication.
We believe it is important to agree on an objective – awareness, reach, conversions or leads. Every creative element is tied to this objective. Even the media placement is governed by the goal of the campaign. Every creative ends with a call-to-action guiding the interested audience to the right brand property. When this call-to-action is linked back to analytics, an ROI is easy to calculate.