Promoting ATOM in the biggest EdTech event in the world!

Education providers across the UK are consistently and progressively using the benefits of EdTech in their classroom to boost learning. These groundbreaking changes are significantly changing pedagogy by allowing teachers to alter their otherwise traditional teaching methods. There is more emphasis on interactive and fun learning. The digitization of media industry and convergence of content and platform players has also aided this change by opening more opportunities for innovation in EdTech.

In this regard, the Bett initiative transformed the face of education- it was the first industry show of this year in the education technology landscape bringing together 800+ leading companies, 103 exciting new EdTech Startups and over 34000 attendees. People from 146 countries in the global education community came together to showcase the potential of this emerging sector and discuss how digital technology can deliver new forms of learning. Their flagship event which is truly international has overseen the promotion of many EdTech platforms including the training and easy study buddy.

The link between rocketing education expenditure and educational performance is weak and traditional education systems are proving to be inefficient. EdTech can play a crucial role in lowering the price tag associated with learning. However, cost efficiency is not the main offering of this industry, though the adoption of technologies like the Cloud and reliable broadband services have helped in lowering the expenditure on hardware for schools. ATOM learning is a platform that uses machine learning and AI to transform educational outcomes and has recently announced its international expansion into Asia, the Middle East and Africa. ATOM Prime, its online learning platform is now being rampantly used by schools in South Korea, Hong Kong, Singapore, Nigeria and Abu Dhabi.

Their aim is to harness the social reach of the internet to deliver personalized learning and training. It can automatically adjust to an individual’s learning competence since it uses big data analytics to monitor the most effective, prompt ways for learners to progress. In disrupting the conventional architecture of education, Atom learning and easy study buddy have the power to cut costs, create efficiencies, enable new levels of standardization and democratize education.

Easy study buddy is a highly engaging, efficient and fun learning environment that offers comprehensive, curriculum-based Math and English content for practice and teaching, for all ages. It combines stellar content and material with sophisticated technology to keep pupils on their optimal learning paths. Their analytics module keeps you as a parent, informed about the pupils’ progress and empowers you with relevant, real-time data to guide them. The platform also supplies intelligent insight into the pupil’s practice data to help focus on the improvement areas. This helps a parent understand their children’s growth areas as well as their trouble spots in readiness for standardized test with just a few clicks. This adaptive learning scheme has helped many parents and children to identify personalized learning paths making the overall learning a pleasant experience.

By enabling ubiquitous access and personalization Atom learning and easy study buddy are empowering students, parents and learning systems to be more effective especially when there is a lack of access to high-quality schools, rigorous curriculum or proper interventions. With 50% growth month on month, Atom learning has nearly doubled in headcount and constantly driving the development of its innovative learning platform enabling students to achieve educational parity especially with the more privileged.

The Bett event touched upon all these points while bringing together strategic players from countries around the world who are increasingly recognizing the need to improve student learning outcomes and use the power of technology to support that vision. Although learning and teaching at scale is one of the key areas of focus of EdTech, there is also a moral obligation on the industry to make high quality, fair education accessible for all learners regardless of their socio-economic backgrounds.