ATOM is a leading training institute that provides training programs in Coimbatore and
therefore has been successfully providing the best environment for learning Digital Marketing in Tamil Nadu. Since, Atom provides up-to-date syllabus, reliable course materials, highly proficient trainers and an advanced computer lab infrastructure it is considered to be the one of the best institutes in South India. Affordable fees structure with concessions and installment schemes for our students. Moreover, we have the best-ever placement care as the result of the developed training programs we create. Few of the features of our training are given below:
Syllabus
- Comprehensive advanced concepts are used in formulation of this syllabus, primarily, based on current industry requirements by field experts.
- Our ultimate goal in creating this syllabus is to produce future experts and thus, equip the industry with the man power it requires.
- All the recent developments in this segments are taken in account to create such a comprehensive syllabus.
Faculties
- Experts with immense experience in the subject matter handle classes.
- Our resources have in-depth understanding of the concepts and the technologies.
- Our tutors possess good communication and soft skills.
- Special 1-to-1 training and Corporate training can be arranged if informed earlier.
- Our tutors also provide emotional and technical support when required.
- We undertake special doubt clarification sessions every week in order to, help our students practice better and understand better.
- Various batch timings suitable for college students, freshers and working professionals.
Infrastructure
- State-of-the-art computer lab with latest version of required softwares are available.
- We provide student friendly classrooms with digital board to explain concepts.
- Periodical Video Conferencing with the industry experts in various topics, case classes and trouble shooting sessions keeps our students in tempo with what’s happening in the industry.
- Our facilities are Wifi enabled at all times hence, helping the students stay connected at all times.
- Simple, clear and reliable study materials to avoid confusion with class notes and ambiguity. Access to numerous online resources about Digital Marketing and its services.
Placement care
- We provide 100 % placement assistance to all the students enrolled in this program.
- Highly skilled placement team works round the clock therefore, it facilitate setting up job interviews with leading corporates in this field.
- Our program includes free classes on communication skills, resume preparation and cover letter.
- We conduct mock interviews and sample tests in Digital Marketing ultimately, to prepare candidates before the interview.
Advanced Digital Marketing Course Syllabus
MODULE 1: BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How Internet Marketing Works?
- Traditional Vs. Digital Marketing
- Significance Of Online Marketing In Real World
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Converting Leads
- Performance Evaluation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Search Engine Works?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
MODULE 4: ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Optimize SEO Content
- Check For Copy scape Content
- Landing Page Optimization
- No-Follow And Do-Follow
- Indexing And Caching
- Creating Xml Sitemap
- Creating Robot.Txt
- SEO Tools And Online Software
MODULE 5: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Authority, Backlinks
- Do’s & Don’ts In Link Building
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Press Release Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
MODULE 6 : SEO UPDATES AND ANALYSIS
- Google Panda, Penguin, Humming Bird Algorithm
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- Webmaster And Analytics Tools
- Competitor Website Analysis And Backlinks Building
- SEO Tools For Website Analysis And Optimization
- Backlinks Tracking, Monitoring And Reporting
MODULE 7: LOCAL BUSINESS & LISTING
- Local Business Listing – Optimizing Your Local Search Listings To Bring New
- Customers Right To Your Business
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Placing Web Site On First Page Of Google Search
- Lean To Make Free Online Business Profile Page
- How To Make Monthly Basis Search Engine Visibility Reports
- Verification On Listing , Google Reviews
MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK
- MARKETING(SEM)
- Google Adwords (SEM)
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- PPC Basic
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring And Conversion Tracking
- Reports
- Bing Ads (PPC)
- Introduction To Campaigns And Ad Groups
- Importing Campaigns, Ad Groups And Keywords
- Bidding And Traffic Estimation
- Import From Google Adwords
- Ads Creation
- Choosing Right Keywords
- Bing Ads Reports
- Conversion Tracking With Campaign Analytics
- Bing Ads Editor Account Management Tips
- Bing Ads Editor Campaign Optimization
MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization (SMO)
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook Page, Google+, LinkedIn,
- YouTube, Pinterest,
- Instagram Optimization
- Hash tags And Mentions
- Image Optimization And Networking
- Micro Blogs For Businesses
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Connecting Apps With Fan Pages
- Facebook Analytics
- Data Based Management And Lead Generation
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- CPC Vs CPM Vs CPA
- Conversion Tracking
- Power Editor Tool For Advertising
- Twitter Optimization
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- Product Brand Promotion And Activities
- App Installs And Engagement
- Case Studies
- Conversion Tracking And Reporting
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Database Management And Lead Generation
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- LinkedIn Advertising
- Increasing ROI Through LinkedIn Ads
- Conversion Tracking And Reporting
- YouTube Optimization
- Channel Creation
- In Display Ads
- Video App Install Promotion
- Video Shopping Promotion
- Google Plus
- Features
- Tools & Techniques
- Google + 1
- Google Plus For Businesses
MODULE 11: WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & Ecommerce
- Actionable Insights And The Big Picture
- Live Data
- Demographics
- Google Webmaster Tool
- Adding Site And Verification
- Setting Geo Target Location
- Search Queries Analysis
- Filtering Search Queries
- External Links Report
- Crawls Stats And Errors
- Sitemaps
- Txt And Links Removal
- Html Suggestions
- URL Parameters (Dynamic Sites Only)
MODULE 12 : WEB MATER TOOLS
- Adding site and verification
- Setting Geo target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
- HTML Suggestions
- URL parameters (Dynamic Sites only
MODULE 13: CONTENT MARKETING
- Introduction To Blogs
- Setting Up Your Own Blog
- The Importance Of SEOs
- Content Duration & The Art Of Content Planning
- Creating A Compelling Personality For Your Content
- How To Monetize Your Blog
MODULE 14: MOBILE MARKETING
- Importance Of Mobile Marketing
- In Current Scenario
- Fundaments Of Mobile Marketing
- Forms Of Mobile Marketing
- Geo-Targeting Campaigns For Mobile Users
- Measuring And Managing Campaign
- App & Web – Mobile Advertising
- Content Marketing
- Mobile Targeting And Segmentation
- SMS Marketing
- Case Studies On App Advertising
MODULE 15: VIDEO MARKETING
- Importance Of Video Marketing
- Understanding Video Campaigns
- YouTube Marketing (Video Ads)
- Types Of YouTube Ads
- In-Display And In-Stream Ads
- Using YouTube For Businesses
- Developing YouTube Marketing Strategies
- Video Ad Groups
- Targeting Options
- Understanding Bid Strategies
- Bringing Visitors To Your Website
- Via YouTube Videos
MODULE 16: WORDPRESS SEO CONCEPTS
- Using Word Press How To Do SEO Works
MODULE 17: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business/Work Using Html Coding
MODULE 18: EMAIL MARKETING
- Using Bulk Email Service To Boost Your Business
MODULE 19: SMS MARKETING
- Using Bulk SMS Service To Boost Your Business
MODULE 20: LIVE PRACTICALS
- Live Practical Experience
MODULE 21: INTERVIEW PREPARATION
- Resume Preparation
- Interview Question Preparation
There are no official certifications available for Digital Marketing. However, Atom provides its own certification program. On successful completion of the course the candidates will receive course completion certificates.
When you are studying at the best institute in Coimbatore, you don’t have to worry about certification to get a job or propel your career. Our training program will help you develop your own skill sets in Digital Marketing, therefore our placement program will ensure that all our candidates get good placement opportunities after completing our course.
After completing the best Digital Marketing training in Coimbatore, you will have numerous career options available to you anywhere on the world. Some of the career options that you can choose, are listed below:
- Digital Marketing Executive
- Digital Marketing Specialist
- Digital Marketing Manager