Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was
designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
An eye-catching and simple-to-use tool for professionals, and an intuitive interface for patients.
Always with the end-users in mind, we have consolidated and simplified the entire process from the search criteria stage with clear filters: Price range, Gift type, Location and Many more. The home screen lets you quickly search everything such as popular gifts, type of gifts, offers and frequently purchased items with an intuitive search widget that has been simplified to work for all the different sectors using the same behavioral method.
Because there are so many different functionalities to the site that serves completely different purposes, simple UX/UI is critical for the users. We spend time working with focus groups, creating and refining wireframes and prototypes to make sure that we achieve the optimal UX for the users. In addition, careful database architecture design is critical as this project is more of a “product/software” than a website.